AD FOR BACK IN THE BRONX 12/03 CATALOG
(Written by Paula DeMarta Mastroianni)

“THE UNSINKABLE BACK IN THE BRONX

THE Bronx…the only borough that requires an introduction! Nestled north of its sister boroughs -- (The Bronx is up and the Battery's down!) -- it has produced a multitude of generations as unique as the area itself. Although many original Bronxites have moved on, it's unlikely they will ever be able to let go of the unforgettable experience of growing up in the Bronx.

“BACK IN THE BRONX is one excellent way of holding on to those treasured memories. Nowhere else can Bronx people find a magazine dedicated to nostalgic reminiscences, the exciting possibility of finding old friends, precious photographs of so many yesterdays, and a common bond shared by every single person who ever lived in the Bronx.

Every era, every generation is represented in the pages of this delightful publication. BACK IN THE BRONX is the only magazine in town that guarantees you a trip back in time…a place where you can stop and revisit the innocent times of your childhood, remember your school days and schoolmates, recall the thrill of your first baseball game at Yankee Stadium, re-live those shopping trips to Fordham road, and feel the warmth of those long summer days at Orchard Beach.

It doesn't matter where in the Bronx you grew up. The Bronx was like one big neighborhood…and wherever you grew up, each neighborhood shared the same family values, the same tightly-knit sense of community, the same safe feeling of being home.”

It's been said that “"Home is where the heart is."” And if you ever lived in the Bronx, chances are your heart is still here. Give yourself, your friends, your family the greatest gift of all…the chance to come home again. With a subscription to BACK IN THE BRONX, they'll be able to do that on a regular basis!